The strategic Diagnostic of your Business is the first step in assessing your export potential in North Africa wish enables to define a clear specific and successful sales and marketing strategy.
New country, new culture, new values and new environment. Wish represents a lever in your local markets can prove to be a barrier elsewhere. It is therefore necessary to take into account the consumption pattern, competition, legislation … in the countries to which you are exporting.
The companies succeeding indeed in export markets has been driven first by the adequacy of the brands/products and markets.
The goal is to identify the precise links between your brands/products, customers, suppliers, investments and partners to improve your competitive edge in the marketplace.
This step ensures that all exports markets relevant benefits are taken into account.
The fundamentals are:
- Evaluate the potential offer brands/image according to the specificities of North African Markets
- Competitive positioning analysis of brand/Image in the local Markets
- Define Clear Strategic Implementation ( detailed market entry plan)