The Companies succeeding in export markets has been driven first by the adequacy of the brands/products and markets. The goal is to identify the precise links between brands/products, customers, suppliers, investments and partners to improve competitive edge in the marketplace. The Business strategic Diagnostic is the first step in assessing export potential wish enables to define a clear specific and successful sales and marketing strategy.
Evaluate the potential offer brands/Image according to the specificities of export Markets
Competitive positioning analysis of brand/image in the local markets
Identify the best distribution channels in accordance with segment distribution, potential of brands and company goals
Recognise your competitive strengths and provide for weaknesses